2 27 2008 The truth about selling value ...

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: The truth about selling value ... As sales people, we are constantly faced with the pressure to negotiate price. This is especially true for those of you who sell, or want to sell, at the higher end of your market. There are many schools of thought about dealing with this common sales objection issue, but the general consensus is to steer the prospect away from the conversation of price and toward a discussion of VALUE.

1 9 2008 Reminder: The 2008 Sales Marketing Salary and Budget Survey

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. 2008 Sales and Marketing Industry Study A quick reminder to complete our Sales Marketing Salary and Budget Survey if you haven t already... there s a complimentary gift in it for you! It s that time again... when we poll our 150, 000 sales and marketing profession subscribers to find out the trends in sales and marketing compensation.

Sherpa B-to-C 6 Steps to Triple Consumer Leads; Friday Award Deadline

MarketingSherpa s Marketing to Consumers Newsletter 1. Case Study: How Auto Dealer Tripled Leads - 6 Steps to Coordinate Email Search 2. Only 2 Days Left to Enter 2008 Email Marketing Awards Join America s Top 800 Email Marketers MarketingSherpa 3rd Annual Email Summit 08 Expo Awards Discover the latest research and Case Studies on successful email programs from: Adobe JPMorgan Chase Careerbuilder.com Air Canada Sun Microsystems Publishers Clearing House Microsoft Expedia.com Summit Sells Out!

Sherpa It s Been One of Those Days...

Dear Readers, Well, you know how some days are good and some days are not so great in a marketer s life? Today is one of those not so days.... If you haven t noticed, we are experiencing technical difficulties with the http: www.MarketingSherpa.com site. If you tried to send an email to someone at Sherpa, that probably didn t go through either. Please bear with us. We hope to have the problem fixed soon.

EmailSherpa New Email PowerPoint - Top 10 Research Findings

EmailSherpa: Practical Newsletter from MarketingSherpa 1. Sherpa s Email Marketing Presentation 2008: Top 10 Research Findings Practical Ways to Lift Results 2. Only a Few Hours Left to Enter Our Email Awards Prepare Yourself for 2008! Save 241 - Buy all 4 Benchmark Guides for 997 Support your marketing efforts with the latest practical and fact-based information on: Email Search Business Technology Ecommerce PDF Instant download Printed copies A Great Resource for Marketing Departments and Agencies!

Sherpa B-to-B Add Widget for Lead Gen: 4 Steps

MarketingSherpa s Business-to-Business Newsletter 1. Case Study: How to Add Widgets to Streamline Lead Generation - 4 Steps Test Results 2. Please Take Our Online Advertising Survey MarketingSherpa s Email Marketing Summit Expo 2008 Feb. 24-26, Miami, FL Gain Proven Email Strategies from 47 Seasoned Pros http: www.sherpastore.com 3rdAnnualEmailSummit.html? 9601 Online newsletter version: http: www.marketingsherpa.com 1news mec b2b-1.htm 1. Case Study: How to Add Widgets to Streamline Lead Generation - 4 Steps Test Results SUMMARY: Marketers working with an independent sales force often struggle to keep them in the communications loop.

1 16 2008 Audio Presentation--New Landing Page Research for 2008

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE RESOURCE: Audio Presentation--New Landing Page Research for 2008 In Go-To-Market Strategies experience, landing pages are often afterthoughts. They are typically thrown together very quickly before the campaign launches. As we recently read MarketingSherpa s new guide on landing pages, we found our experience was supported by their research. The MarketingSherpa Landing Page Handbook 2008 edition is full of great benchmarks and tips on proven ways to substantially increase your landing page conversion rates.

Sherpa B-to-C Lift SEM Landing Page Conversions 280 - Test Results

MarketingSherpa s Marketing to Consumers Newsletter Case Study: How to Increase SEM Conversions 280 - Landing Page Test Results Sherpa s Email Summit 08 Only 19 Expert Email Marketer s Packages Left Save over 950 when you buy the package Ticket to Email SUmmit 08, Feb. 24-26 in Miami, FL Email Marketing Professional Certification Course MarketingSherpa Landing Page Handbook Don t delay - the packages are selling fast Learn more: http: www.sherpastore.com 3rdAnnualEmailSummit.html? 1149 Online newsletter version: http: www.marketingsherpa.com

EmailSherpa Best Time to Send Email: Test Results

EmailSherpa: Practical Newsletter from MarketingSherpa Case Study: When s the Best Time to Send Email to Target At-Work Consumers? Test Results Sherpa s Email Summit 08 Only 24 Expert Email Marketer s Packages Left Save over 950 when you buy the package Ticket to Email SUmmit 08, Feb. 24-26 in Miami, FL Email Marketing Professional Certification Course MarketingSherpa Landing Page Handbook Don t delay - the packages are selling fast Learn more: http: www.sherpastore.com 3rdAnnualEmailSummit.html?

1 24 2008 Recent Sales and Marketing Study Results Salary, Budgets, and More

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE RESOURCE: Recent Sales and Marketing Study Results Salary, Budgets, and More Go-To-Market Strategies recently surveyed our subscriber base to determine trends and benchmarks on sales and marketing salary, budgets, and more. Those results are in and available in our 2008 Sales and Marketing Salary Study. Here are some of the highlights: Marketing Findings: Marketing compensation is based on a salary and, for most 61 marketers, a bonus.