Sherpa B-to-B Lift Weekend Blog Traffic

MarketingSherpa s Business-to-Business Newsletter How to Drive More Traffic to Your Blog on Weekends - 7 Tips Join 800 Seasoned Marketers at the World s Largest Email Conference Time and space are running out: Only 72 Tickets Left Email Summit 08 Feb. 24-26 Miami, FL Over 40 Case Studies, including: JPMorgan Publishers Clearing House Dell Air Canada Microsoft Get your Ticket Today! Learn More: http: www.sherpastore.com 3rdAnnualEmailSummit.html? 1148 Online newsletter version: http: www.marketingsherpa.com 1news b2b-02-13-08.htm

2 13 2008 Improve Customer Experience by Listening to Unstructured Feedback

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Improve Your Customers Experience by Listening to Unstructured Feedback Dear Subscriber, Last week we discussed the benefits of listening to customer feedback. This week we wanted to continue that discussion by talking about the importance of including unstructured feedback in that analysis--such as unsolicited emails, comments from surveys, feedback forms on website, call center agent logs, support call transcripts, discussion forum, etc.

EmailSherpa Newsletter Design Exclusive Data

EmailSherpa: Practical Newsletter from MarketingSherpa 1. Exclusive Data: How to Design Your Newsletters - 5 New Action Charts 2. Please Take Our Online Advertising Survey MarketingSherpa s Email Marketing Summit Expo 2008 Feb. 24-26, Miami, FL Gain Proven Email Strategies from 47 Seasoned Pros http: www.sherpastore.com 3rdAnnualEmailSummit.html? 9599 Online newsletter version http: www.marketingsherpa.com 1news mec emailsherpa-2.htm 1. Exclusive Data: How to Design Your Newsletters - 5 New Action Charts SUMMARY: How many action items should you include in your email newsletter?

3 13 2008 How To Get The Most Value From LinkedIn LinkedIn Checklist

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. How To Get The Most Value From LinkedIn We are frequently asked about LinkedIn. And, the most common question we get is... so I signed up on LinkedIn, but I don t know what I m supposed to do with it. Does it have any value? Let s consider the numbers.

Sherpa B-to-C Testing Offers Results

MarketingSherpa s Marketing to Consumers Newsletter Case Study: How to Maximize One-Day Shopping Events With 3 Easy Steps Copywriting Tips Join 800 Seasoned Marketers at the World s Largest Email Conference Time and space are running out: Only 72 Tickets Left Email Summit 08 Feb. 24-26 Miami, FL Over 40 Case Studies, including: JPMorgan Publishers Clearing House Dell Air Canada Microsoft Get your Ticket Today! Learn More: http: www.sherpastore.com 3rdAnnualEmailSummit.html? 1149 Online newsletter version: http: www.marketingsherpa.com

3 14 2008 CORRECTION: How To Get The Most Value From LinkedIn LinkedIn Checklist

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. Dear Subscriber, We are so sorry. We experienced a brief server outage this morning and some of our links were not working. They should be working fine now. We are so sorry if you were unable to access this week s article. How To Get The Most Value From LinkedIn We are frequently asked about LinkedIn.

2 20 2008 Brochures-A New Point of View Sales Training Template

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Brochures--A New Point of View How often does a prospect asking for a brochure make your salesperson cringe? It happens more often than you d think! They cringe because, though you may find your brochure compelling, sales realizes very few people actually READ it. Company and product brochures are a very necessary prospects expect them, and potentially expensive printing cost alone can break the bank, part of any marketing mix and it s a shame they are also so often found to be so wasteful.

3 12 2008 Our Popular Resource: The Sales and Marketing Toolkit

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. The Sales and Marketing Toolkits BUNDLED! As a subscriber to Go-To-Market Strategies The Resource, we hope you enjoy the many sales and marketing tips, articles, downloads, templates, and tools you now have access to. Today we wanted to be sure you are aware of our most popular resource: The Sales and Marketing Toolkit Bundled!

2 27 2008 The truth about selling value ...

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: The truth about selling value ... As sales people, we are constantly faced with the pressure to negotiate price. This is especially true for those of you who sell, or want to sell, at the higher end of your market. There are many schools of thought about dealing with this common sales objection issue, but the general consensus is to steer the prospect away from the conversation of price and toward a discussion of VALUE.

3 6 2008 3 Concepts To Cover With Marketing Candidates The Truth About Selling Value

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: 3 Concepts To Cover With Your Marketing Candidate When hiring a marketing professional, or evaluating an existing employee, it is important to evaluate their understanding of the following key marketing concepts: the marketing plan, branding, and ROI. Seems obvious they should know these things right? Unfortunately, our experience shows that many marketing professionals only partially understand these fundamentals.