2 6 2008 White Paper: Listening to Your Customers in the Web 2.0 Era

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Listening to Your Customers in the Web 2.0 Era Learning from mistakes and constantly improving products is a key in all successful companies. Listening to customers is a big part of that effort. You have to study what customers say about their problems with your products and stay tuned into what they want, extrapolating from leading-edge buyers to predict future requirements.

Sherpa B-to-C Use Widgets to Lift Donations 20.1

MarketingSherpa s Marketing to Consumers Newsletter Case Study: How to Use Widgets to Spread Your Message Lift Donations 20.1 Prepare Yourself for 2008! Save 241 - Buy all 4 Benchmark Guides for 997 Support your marketing efforts with the latest practical and fact-based information on: Email Search Business Technology Ecommerce PDF Instant download Printed copies A Great Resource for Marketing Departments and Agencies! Learn More: http: www.sherpastore.com benchmarkbundle08.html? 1149 Online newsletter version: http: www.marketingsherpa.com 1news b2c-01-17-08.htm

Sherpa B-to-C Analytics System Shape-up

MarketingSherpa s Marketing to Consumers Newsletter MarketingSherpa s Email Marketing Summit Expo 2008 Feb. 24-26, Miami, FL Only 24 Days Left Gain Proven Email Strategies from 47 Seasoned Pros http: www.sherpastore.com 3rdAnnualEmailSummit.html? 9604 Online newsletter version: http: www.marketingsherpa.com 1news mec b2c-1.htm 1. How to Build Your Own Analytics System: 6 Steps to Get Data You Can Trust SUMMARY: Metrics can be a savior for eretailers. They can help provide some of the most efficient marketing ever -- if they re accurate.

EmailSherpa Best Time to Send Email: Test Results

EmailSherpa: Practical Newsletter from MarketingSherpa Case Study: When s the Best Time to Send Email to Target At-Work Consumers? Test Results Sherpa s Email Summit 08 Only 24 Expert Email Marketer s Packages Left Save over 950 when you buy the package Ticket to Email SUmmit 08, Feb. 24-26 in Miami, FL Email Marketing Professional Certification Course MarketingSherpa Landing Page Handbook Don t delay - the packages are selling fast Learn more: http: www.sherpastore.com 3rdAnnualEmailSummit.html?

3 12 2008 Our Popular Resource: The Sales and Marketing Toolkit

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. The Sales and Marketing Toolkits BUNDLED! As a subscriber to Go-To-Market Strategies The Resource, we hope you enjoy the many sales and marketing tips, articles, downloads, templates, and tools you now have access to. Today we wanted to be sure you are aware of our most popular resource: The Sales and Marketing Toolkit Bundled!

3 13 2008 How To Get The Most Value From LinkedIn LinkedIn Checklist

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. How To Get The Most Value From LinkedIn We are frequently asked about LinkedIn. And, the most common question we get is... so I signed up on LinkedIn, but I don t know what I m supposed to do with it. Does it have any value? Let s consider the numbers.

3 20 2008 The Age of Thought Leadership LinkedIn Checklist

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: The Age of Thought Leadership Marketing used to be about getting in front of prospects, delivering your pitch and making the sale. Today, the Internet has permanently changed the way people and companies find and evaluate products and services. Consumers now find companies through their own efforts, often through a search engine.

2 20 2008 Brochures-A New Point of View Sales Training Template

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Brochures--A New Point of View How often does a prospect asking for a brochure make your salesperson cringe? It happens more often than you d think! They cringe because, though you may find your brochure compelling, sales realizes very few people actually READ it. Company and product brochures are a very necessary prospects expect them, and potentially expensive printing cost alone can break the bank, part of any marketing mix and it s a shame they are also so often found to be so wasteful.

2 13 2008 Improve Customer Experience by Listening to Unstructured Feedback

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Improve Your Customers Experience by Listening to Unstructured Feedback Dear Subscriber, Last week we discussed the benefits of listening to customer feedback. This week we wanted to continue that discussion by talking about the importance of including unstructured feedback in that analysis--such as unsolicited emails, comments from surveys, feedback forms on website, call center agent logs, support call transcripts, discussion forum, etc.

3 6 2008 3 Concepts To Cover With Marketing Candidates The Truth About Selling Value

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: 3 Concepts To Cover With Your Marketing Candidate When hiring a marketing professional, or evaluating an existing employee, it is important to evaluate their understanding of the following key marketing concepts: the marketing plan, branding, and ROI. Seems obvious they should know these things right? Unfortunately, our experience shows that many marketing professionals only partially understand these fundamentals.