2 13 2008 Improve Customer Experience by Listening to Unstructured Feedback

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Improve Your Customers Experience by Listening to Unstructured Feedback Dear Subscriber, Last week we discussed the benefits of listening to customer feedback. This week we wanted to continue that discussion by talking about the importance of including unstructured feedback in that analysis--such as unsolicited emails, comments from surveys, feedback forms on website, call center agent logs, support call transcripts, discussion forum, etc.

2 20 2008 Brochures-A New Point of View Sales Training Template

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Brochures--A New Point of View How often does a prospect asking for a brochure make your salesperson cringe? It happens more often than you d think! They cringe because, though you may find your brochure compelling, sales realizes very few people actually READ it. Company and product brochures are a very necessary prospects expect them, and potentially expensive printing cost alone can break the bank, part of any marketing mix and it s a shame they are also so often found to be so wasteful.

2 27 2008 The truth about selling value ...

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: The truth about selling value ... As sales people, we are constantly faced with the pressure to negotiate price. This is especially true for those of you who sell, or want to sell, at the higher end of your market. There are many schools of thought about dealing with this common sales objection issue, but the general consensus is to steer the prospect away from the conversation of price and toward a discussion of VALUE.

5 7 2008 Top 5 Marketing Mistakes...And How To Recover!

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Top Five Marketing Mistakes... and How To Recover When marketing efforts are not successful, many companies wonder why hellip; They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disappointed and frustrated with languishing sales and underused resources.

4 16 2008 Newswires--Beyond the Media PR Toolkit

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Newswires--Beyond The Media The Newswire. Many of you already use this valuable tool regularly and understand its power. And, yet there are many more of you who do not. Why is that? Some of you don t use the newswires because you don t know what they are.

4 11 2008 Webinar: The Secret To Persuasive Case Studies That Will Win You Business

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE WEBINAR: The Secret To Persuasive Case Studies That Will Win You Business Few sales tools can be as exhilarating and persuasive as a case study, yet most consultants blow it. Their studies produce more yawns than signed deals. What, then, is the secret to a strong case study? Join positioning consultant and best selling author Mark Levy to learn the secret to powerful, insight-based case studies on April 17 from 2-3:30 p.m.

4 24 2008 Maximizing Your Marketing Resources Marketing Plan Template

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Maximizing Your Marketing Resources Quite often changes in the economy or fluctuations in a particular market can cause companies to scale back on their marketing efforts, while at the same time, there is increasing pressure on their sales and marketing teams to perform. In times like these, it may seem like fewer resources and greater results just do not go hand in hand.

4 8 2008 Pruning Hotmail, AOL, MSN, and Yahoo! HAMY email addresses

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Pruning Hotmail, AOL, MSN, and Yahoo! HAMY email addresses By Jim Kinkade, Arial Software Contrary to logical thinking, it may be beneficial to eliminate certain email addresses from a carefully cultivated address list. Much like pruning branches on a vine, culling certain email addresses from an email marketing list may bring forth more fruit and improve the overall health of the plant.

4 11 2008 Webinar: The Secret To Persuasive Case Studies That Will Win You Business

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE WEBINAR: The Secret To Persuasive Case Studies That Will Win You Business Few sales tools can be as exhilarating and persuasive as a case study, yet most consultants blow it. Their studies produce more yawns than signed deals. What, then, is the secret to a strong case study? Join positioning consultant and best selling author Mark Levy to learn the secret to powerful, insight-based case studies on April 17 from 2-3:30 p.m.

Sherpa B-to-B 5 Steps to Reach a Marketing-Averse Audience

MarketingSherpa s Business-to-Business Newsletter Case Study: How to Reach a Tech-Savvy, Marketing-Averse Audience - 5 Steps Prepare Yourself for 2008! Save 241 - Buy all 4 Benchmark Guides for 997 Support your marketing efforts with the latest practical and fact-based information on: Email Search Business Technology Ecommerce PDF Instant download Printed copies A Great Resource for Marketing Departments and Agencies! Learn More: http: www.sherpastore.com benchmarkbundle08.html? 1148 Online newsletter version: http: www.marketingsherpa.com 1news b2b-01-16-08.htm SUMMARY: Marketers launching a new product need to differentiate it from competitors.