3 14 2008 CORRECTION: How To Get The Most Value From LinkedIn LinkedIn Checklist

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. Dear Subscriber, We are so sorry. We experienced a brief server outage this morning and some of our links were not working. They should be working fine now. We are so sorry if you were unable to access this week s article. How To Get The Most Value From LinkedIn We are frequently asked about LinkedIn.

3 20 2008 The Age of Thought Leadership LinkedIn Checklist

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: The Age of Thought Leadership Marketing used to be about getting in front of prospects, delivering your pitch and making the sale. Today, the Internet has permanently changed the way people and companies find and evaluate products and services. Consumers now find companies through their own efforts, often through a search engine.

4 11 2008 Webinar: The Secret To Persuasive Case Studies That Will Win You Business

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE WEBINAR: The Secret To Persuasive Case Studies That Will Win You Business Few sales tools can be as exhilarating and persuasive as a case study, yet most consultants blow it. Their studies produce more yawns than signed deals. What, then, is the secret to a strong case study? Join positioning consultant and best selling author Mark Levy to learn the secret to powerful, insight-based case studies on April 17 from 2-3:30 p.m.

3 12 2008 Our Popular Resource: The Sales and Marketing Toolkit

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. The Sales and Marketing Toolkits BUNDLED! As a subscriber to Go-To-Market Strategies The Resource, we hope you enjoy the many sales and marketing tips, articles, downloads, templates, and tools you now have access to. Today we wanted to be sure you are aware of our most popular resource: The Sales and Marketing Toolkit Bundled!

Sherpa B-to-B Lift Weekend Blog Traffic

MarketingSherpa s Business-to-Business Newsletter How to Drive More Traffic to Your Blog on Weekends - 7 Tips Join 800 Seasoned Marketers at the World s Largest Email Conference Time and space are running out: Only 72 Tickets Left Email Summit 08 Feb. 24-26 Miami, FL Over 40 Case Studies, including: JPMorgan Publishers Clearing House Dell Air Canada Microsoft Get your Ticket Today! Learn More: http: www.sherpastore.com 3rdAnnualEmailSummit.html? 1148 Online newsletter version: http: www.marketingsherpa.com 1news b2b-02-13-08.htm

4 16 2008 Newswires--Beyond the Media PR Toolkit

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Newswires--Beyond The Media The Newswire. Many of you already use this valuable tool regularly and understand its power. And, yet there are many more of you who do not. Why is that? Some of you don t use the newswires because you don t know what they are.

3 6 2008 3 Concepts To Cover With Marketing Candidates The Truth About Selling Value

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: 3 Concepts To Cover With Your Marketing Candidate When hiring a marketing professional, or evaluating an existing employee, it is important to evaluate their understanding of the following key marketing concepts: the marketing plan, branding, and ROI. Seems obvious they should know these things right? Unfortunately, our experience shows that many marketing professionals only partially understand these fundamentals.

4 8 2008 Pruning Hotmail, AOL, MSN, and Yahoo! HAMY email addresses

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Pruning Hotmail, AOL, MSN, and Yahoo! HAMY email addresses By Jim Kinkade, Arial Software Contrary to logical thinking, it may be beneficial to eliminate certain email addresses from a carefully cultivated address list. Much like pruning branches on a vine, culling certain email addresses from an email marketing list may bring forth more fruit and improve the overall health of the plant.

4 24 2008 Maximizing Your Marketing Resources Marketing Plan Template

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Maximizing Your Marketing Resources Quite often changes in the economy or fluctuations in a particular market can cause companies to scale back on their marketing efforts, while at the same time, there is increasing pressure on their sales and marketing teams to perform. In times like these, it may seem like fewer resources and greater results just do not go hand in hand.

4 30 2008 Using The Law of Reciprocity to Increase Sales

Go-To-Market Strategies is a resource center that helps sales and marketing professionals and business leaders integrate the magic of marketing with the science of sales. FEATURE ARTICLE: Using The Law of Reciprocity to Increase Sales The Law of Reciprocity means to give and take mutually, to return in kind or even in another kind or degree. Put simply, the law of reciprocity means that when someone gives something, you feel an obligation to give back.