Sherpa B-to-C Analytics System Shape-up

MarketingSherpa's Marketing to Consumers Newsletter

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MarketingSherpa's Email
Marketing Summit & Expo 2008
Feb. 24-26, Miami, FL

Only 24 Days Left

Gain Proven Email Strategies
from 47 Seasoned Pros
http://www.sherpastore.com/3rdAnnualEmailSummit.html?9604
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Online newsletter version:
http://www.marketingsherpa.com/1news/mec/b2c-1.htm

1. How to Build Your Own Analytics System: 6 Steps to Get
Data You Can Trust

SUMMARY: Metrics can be a savior for eretailers. They can
help provide some of the most efficient marketing ever --
if they're accurate. But how can you tell?

See the fixes (and hard lessons learned) two marketers
followed to assess and bring their systems in-house. Since
then, they've cut costs and say they are spending more
wisely.
http://www.marketingsherpa.com/article.php?ident=30316
(Open access until February 7th)

2. Please Take Our Online Advertising Survey

Please take some time (5-10 minutes) to answer our new
questionnaire about online advertising. In a few weeks,
you'll get a Highlights Report featuring new data points
and charts. Plus, you'll also be invited to join Research
Director Stefan Tornquist and Senior Analyst Tim McAtee
for their Research Results teleconference (complimentary).

http://s-wsw11-31055.sgizmo.com

More Recent MarketingSherpa Headlines:

>> Sherpa's Email Marketing Presentation 2008: Top 10
Research Findings & Practical Ways to Lift Results
http://www.marketingsherpa.com/article.php?ident=30249

>> Case Study: How to Add Widgets to Streamline Lead
Generation - 4 Steps & Test Results

http://www.marketingsherpa.com/article.php?ident=30313

>> Help Wanteds: 64 New Jobs + Post Your Own Opening
http://www.marketingsherpa.com/career_jobs.html

>> Click to search 800+ Case Studies in SherpaLibrary:
http://library.marketingsherpa.com/search.cfm

P.S. Did a friend send you this newsletter? Sign up to
get your own here -- it's award-winning, useful and
complimentary:
http://www.MarketingSherpa.com

P.P.S. Got questions, comments or ideas for editorial?
Email Editorial Director Tad Clarke at
TadC(at)marketingsherpa(dot)com
or call Customer Service at (877) 895-1717 -- thanks

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