Sherpa B-to-B Press Release Optimization Guide

Case Study: How to Optimize Press Releases & Get Higher
Search Ranking and 75% Clickthrough Rate

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Online newsletter version:
http://www.marketingsherpa.com/1news/b2b-02-06-08.htm

SUMMARY: Gaining brand awareness is a struggle for every
marketer. Getting exposure for a new company in a niche
segment poses extra challenges.

See how a marketer used a search-engine optimized press
release to put a white paper in front of the perfect
prospects and achieve a 75% clickthrough rate. Includes
landing page test results.

http://www.marketingsherpa.com/article.php?ident=30329
(Open access until February 13th)

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