Sherpa B-to-B Add Widget for Lead Gen: 4 Steps

1. Case Study: How to Add Widgets to Streamline Lead
Generation - 4 Steps & Test Results
2. Please Take Our Online Advertising Survey

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MarketingSherpa's Email
Marketing Summit & Expo 2008
Feb. 24-26, Miami, FL

Gain Proven Email Strategies
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http://www.sherpastore.com/3rdAnnualEmailSummit.html?9601
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Online newsletter version:
http://www.marketingsherpa.com/1news/mec/b2b-1.htm

1. Case Study: How to Add Widgets to Streamline Lead
Generation - 4 Steps & Test Results

SUMMARY: Marketers working with an independent sales force
often struggle to keep them in the communications loop.
Emails and faxes can get lost in a blizzard of information
sent by all the companies they represent.

See how a cruise line operator created a downloadable widget
to deliver information directly to travel agents' computers.
More than 7,000 agents now use the tool on average four
times a day.

http://www.marketingsherpa.com/article.php?ident=30313
(Open access until February 6th)

2. Please Take Our Online Advertising Survey

Please take some time (5-10 minutes) to answer our new
questionnaire about online advertising. In a few weeks,
you'll get a Highlights Report featuring new data points
and charts. Plus, you'll also be invited to join Research
Director Stefan Tornquist and Senior Analyst Tim McAtee
for their Research Results teleconference (complimentary).

http://s-wsw11-31055.sgizmo.com

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