2 6 2008 White Paper: Listening to Your Customers in the Web 2.0 Era

FEATURE ARTICLE:
Listening to Your Customers in the Web 2.0 Era

"Learning from mistakes and constantly improving products is a key in all successful companies. Listening to customers is a big part of that effort. You have to study what customers say about their problems with your products and stay tuned into what they want, extrapolating from leading-edge buyers to predict future requirements." -- Bill Gates

The "build it and they will come" mentality doesn't work in the Web 2.0 era. Consumers are setting increasingly high expectations from their Web experience. In today's world, companies must leverage customer feedback to ensure success. And insight is gained by analyzing customer comments.

• If you listen, customers will stay longer on your website and buy more products more often
• If you endeavor to understand customers and strive to satisfy their wants and needs, you will build long-term loyalty
• If you attain a high level of customer satisfaction, customers will promote your business and website to others

To learn more, download the following complimentary White Papers from Island Data Corp:

• WHITE PAPER: Listening To Customers In the Web 2.0 Era. This white paper outlines the benefits to "listening," a customer-centric marketing methodology, and how to automate "listening."
  
  
• WHITE PAPER: Managing Unstructured Customer Feedback. This white paper is authored by Bob Thomspon, the CEO of CustomerThink. It covers smart practices for success in listening to unstructured feedback (i.e. unsolicited emails, comments from surveys, feedback forms on website, call center agent logs, support call transcripts, discussion forums, etc.).

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Island Data Corp. delivers real-time customer intelligence, helping global online enterprises to optimize the customer experience at every touch point and measure key business and marketing performance indicators on a continual basis.