Sherpa B-to-C Keyword Automation Help - Case Study

MarketingSherpa's Marketing to Consumers Newsletter

Case Study: 4 Steps to Automate Keywords, Cut Costs
& Lift Revenue

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Online newsletter version:
http://www.marketingsherpa.com/1news/b2c-02-06-08.htm

SUMMARY: Tweaking your search marketing to boost revenue can
be tricky, especially when you have half a million keywords
in play at any given time.

An eretailer set up an automated system to balance higher
and lower rankings. Includes copywriting tips and four steps
that lifted revenue 28% and ROI 83% while cutting search
costs 30%.

http://www.marketingsherpa.com/article.php?ident=30330
(Open access until February 13th)

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