3 13 2008 How To Get The Most Value From LinkedIn LinkedIn Checklist

How To Get The Most Value From LinkedIn

We are frequently asked about LinkedIn. And, the most common question we get is..."so I signed up on LinkedIn, but I don't know what I'm supposed to do with it. Does it have any value?"

Let's consider the numbers. LinkedIn has more than 20 million users. 148,000 executives sign in everyday. The average age of a LinkedIn user is 41-years old, with $110k in income. Every Fortune 500 company is listed/represented on LinkedIn. 500,000 SMBs are LinkedIn users. Over 150 industries are included. And the list goes on.

The answer to "does it have value" is YES. Though as with most things in sales and marketing that have value, it requires more than just "signing up." You have to put some up front effort into it and then you have to keep working it. But when you do, you can use it in the following valuable ways: (Read More)

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