Netflix s proactive-- and preemptive-- crisis management

With pleasantly alarming alacrity, Netflix responded to a technical glitch last week that delayed the shipment of thousands of DVDs by issuing an apologetic e-mail and a 5 rebate to subscribers... This is a content summary only. Visit my website for full links, other content, and more!

The Crack of the Bat

With baseball s season-openers upon us, I d like to highlight Marketing News Mar. 15 cover story, The Strong Survive, which spotlights the trials and tribulations of Major League Baseball as... This is a content summary only. Visit my website for full links, other content, and more!

St. Louis Cardinals tap into social media for scouting Marketing News Notes

In the spirit of Major League Baseball s upcoming season, a story in last Friday s Wall Street Journal details the St. Louis Cardinals One For The Birds social media campaign. This is a content summary only. Visit my website for full links, other content, and more!

Andy Berndt: Managing Director, Google Creative Lab Got Questions?

For an upcoming Marketing News BackPage feature, we ll be profiling Andy Berndt, managing director of Google s recently created Creative Lab, essentially the company s global marketing unit. With... This is a content summary only. Visit my website for full links, other content, and more!

Editor s Take

Marketers are, first and foremost, in the business of forging relationships and making them last. But because relationships aren t static, marketers must tweak their tactics to adapt to new customer... This is a content summary only. Visit my website for full links, other content, and more!

Social media should demand significant resources from marketers, survey says Marketing News Notes

According to recent survey from TNS Media Intelligence Cymfony, almost 50 of marketers believe social media should be monitored at an executive level, with significant resources thrown at... This is a content summary only. Visit my website for full links, other content, and more!

Marketing News Issue Preview: March 1, 2008

Our March 1 cover story is an in-depth Q A with J. Walter Thompson Greater China CEO Tom Doctoroff about Chinese consumers and what American marketers need to know to succeed there. Why is so... This is a content summary only. Visit my website for full links, other content, and more!

Big Trouble in Not-So-Little China - A Closer Look

Several months ago, I was able to score an interview with Tom Doctoroff, CEO of J. Walter Thompson Greater China. Our conversation was so good, we decided to make it the cover story for our March 1... This is a content summary only. Visit my website for full links, other content, and more!

Marketing News Issue Preview: Feb. 15, 2008

The February 15 issue of Marketing News will be chock full of goodies, including: This is a content summary only. Visit my website for full links, other content, and more!

Marketing s new definition - New AMA blog

In the January 15 issue of Marketing News, former editor Lisa M. Keefe wrote about the new definition of marketing, which reads: Marketing is an organizational function and a set of processes for... This is a content summary only. Visit my website for full links, other content, and more!