Marketing News issue preview

To coincide with Tax Day, Marketing News is running two feature stories that address tightening marketing budgets-- that dreaded topic-- in a not-so-gloomy light. A recession may be upon us, and... This is a content summary only. Visit my website for full links, other content, and more!

Netflix s proactive-- and preemptive-- crisis management

With pleasantly alarming alacrity, Netflix responded to a technical glitch last week that delayed the shipment of thousands of DVDs by issuing an apologetic e-mail and a 5 rebate to subscribers... This is a content summary only. Visit my website for full links, other content, and more!

In an Absolut -ly connected world

Swedish vodka maker Absolut is stirring up controversy along with mixed drinks-- on a global scale. This is a content summary only. Visit my website for full links, other content, and more!

And you thought your hot dog was expensive... Marketing News Notes

Next time you re at the ballpark and you find yourself balking at the price of concessions, remember that your 6 dog is just a drop in the sports business bucket. Marketing and sponsorship... This is a content summary only. Visit my website for full links, other content, and more!

Marketing News Issue Preview: Feb. 15, 2008

The February 15 issue of Marketing News will be chock full of goodies, including: This is a content summary only. Visit my website for full links, other content, and more!

St. Louis Cardinals tap into social media for scouting Marketing News Notes

In the spirit of Major League Baseball s upcoming season, a story in last Friday s Wall Street Journal details the St. Louis Cardinals One For The Birds social media campaign. This is a content summary only. Visit my website for full links, other content, and more!

Update: Consumer-generated reviews

In our February 15 issue, we ran an article on consumer-generated reviews called Consider Your Source. Online review systems are a powerful tool for marketers, as more and more potential customers... This is a content summary only. Visit my website for full links, other content, and more!

10 billion online video views in December 07 Marketing News Notes

In December 2007, American Web users watched more than 10 billion videos online, according to comScore Video Metrix, making it the heaviest month for online video viewing ever. Here s where they... This is a content summary only. Visit my website for full links, other content, and more!

Andy Berndt: Managing Director, Google Creative Lab Got Questions?

For an upcoming Marketing News BackPage feature, we ll be profiling Andy Berndt, managing director of Google s recently created Creative Lab, essentially the company s global marketing unit. With... This is a content summary only. Visit my website for full links, other content, and more!

Marketing News Issue Preview: March 1, 2008

Our March 1 cover story is an in-depth Q A with J. Walter Thompson Greater China CEO Tom Doctoroff about Chinese consumers and what American marketers need to know to succeed there. Why is so... This is a content summary only. Visit my website for full links, other content, and more!