Social media should demand significant resources from marketers, survey says Marketing News Notes

According to recent survey from TNS Media Intelligence Cymfony, almost 50 of marketers believe social media should be monitored at an executive level, with significant resources thrown at... This is a content summary only. Visit my website for full links, other content, and more!

St. Louis Cardinals tap into social media for scouting Marketing News Notes

In the spirit of Major League Baseball s upcoming season, a story in last Friday s Wall Street Journal details the St. Louis Cardinals One For The Birds social media campaign. This is a content summary only. Visit my website for full links, other content, and more!

Marketing News Issue Preview: March 1, 2008

Our March 1 cover story is an in-depth Q A with J. Walter Thompson Greater China CEO Tom Doctoroff about Chinese consumers and what American marketers need to know to succeed there. Why is so... This is a content summary only. Visit my website for full links, other content, and more!

White Papers everywhere!

So I ve been reading tons of marketing-related white papers lately, and I ve noticed a lot of them come from the same few companies. Typical 80 20 rule, I know. This is a content summary only. Visit my website for full links, other content, and more!

Sites linking to Marketing News

We just wanted to thank readers who have recently linked to the Marketing News blog: This is a content summary only. Visit my website for full links, other content, and more!

The Crack of the Bat

With baseball s season-openers upon us, I d like to highlight Marketing News Mar. 15 cover story, The Strong Survive, which spotlights the trials and tribulations of Major League Baseball as... This is a content summary only. Visit my website for full links, other content, and more!

Update: Consumer-generated reviews

In our February 15 issue, we ran an article on consumer-generated reviews called Consider Your Source. Online review systems are a powerful tool for marketers, as more and more potential customers... This is a content summary only. Visit my website for full links, other content, and more!

ESOMAR UPDATE - April

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Marketing News

Marketing News Marketing News issue preview Posted: 10 Apr 2008 12:16 PM CDT To coincide with Tax Day, Marketing News is running two feature stories that address tightening marketing budgets-- that dreaded topic-- in a not-so-gloomy light. A recession may be upon us, and... This is a content summary only. Visit my website for full links, other content, and more! You are subscribed to email updates from Marketing News To stop receiving these emails, you may unsubscribe now.

Absolut s response

The Swedish vodka maker posted a response to the controversy generated by its ad in Mexico, which can be read on Absolut s blog here, complete with consumer comments. The response s text also is... This is a content summary only. Visit my website for full links, other content, and more!