10 billion online video views in December 07 Marketing News Notes

In December 2007, American Web users watched more than 10 billion videos online, according to comScore Video Metrix, making it the heaviest month for online video viewing ever. Here s where they... This is a content summary only. Visit my website for full links, other content, and more!

St. Louis Cardinals tap into social media for scouting Marketing News Notes

In the spirit of Major League Baseball s upcoming season, a story in last Friday s Wall Street Journal details the St. Louis Cardinals One For The Birds social media campaign. This is a content summary only. Visit my website for full links, other content, and more!

Social media should demand significant resources from marketers, survey says Marketing News Notes

According to recent survey from TNS Media Intelligence Cymfony, almost 50 of marketers believe social media should be monitored at an executive level, with significant resources thrown at... This is a content summary only. Visit my website for full links, other content, and more!

Big Trouble in Not-So-Little China - A Closer Look

Several months ago, I was able to score an interview with Tom Doctoroff, CEO of J. Walter Thompson Greater China. Our conversation was so good, we decided to make it the cover story for our March 1... This is a content summary only. Visit my website for full links, other content, and more!

Marketing News Issue Preview: March 1, 2008

Our March 1 cover story is an in-depth Q A with J. Walter Thompson Greater China CEO Tom Doctoroff about Chinese consumers and what American marketers need to know to succeed there. Why is so... This is a content summary only. Visit my website for full links, other content, and more!

Absolut s response

The Swedish vodka maker posted a response to the controversy generated by its ad in Mexico, which can be read on Absolut s blog here, complete with consumer comments. The response s text also is... This is a content summary only. Visit my website for full links, other content, and more!

Marketing News issue preview: May 1 issue

As more consumers spend time surfing the Web, more marketers are turning to online advertising in their quest to reach their customers where they are. The question, as always, is how do you get... This is a content summary only. Visit my website for full links, other content, and more!

Netflix s proactive-- and preemptive-- crisis management

With pleasantly alarming alacrity, Netflix responded to a technical glitch last week that delayed the shipment of thousands of DVDs by issuing an apologetic e-mail and a 5 rebate to subscribers... This is a content summary only. Visit my website for full links, other content, and more!

In an Absolut -ly connected world

Swedish vodka maker Absolut is stirring up controversy along with mixed drinks-- on a global scale. This is a content summary only. Visit my website for full links, other content, and more!

The Crack of the Bat

With baseball s season-openers upon us, I d like to highlight Marketing News Mar. 15 cover story, The Strong Survive, which spotlights the trials and tribulations of Major League Baseball as... This is a content summary only. Visit my website for full links, other content, and more!