ESOMAR UPDATE - February

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Marketing News Issue Preview: March 1, 2008

Our March 1 cover story is an in-depth Q A with J. Walter Thompson Greater China CEO Tom Doctoroff about Chinese consumers and what American marketers need to know to succeed there. Why is so... This is a content summary only. Visit my website for full links, other content, and more!

Sites linking to Marketing News

We just wanted to thank readers who have recently linked to the Marketing News blog: This is a content summary only. Visit my website for full links, other content, and more!

Marketing News Issue Preview: Feb. 15, 2008

The February 15 issue of Marketing News will be chock full of goodies, including: This is a content summary only. Visit my website for full links, other content, and more!

White Papers everywhere!

So I ve been reading tons of marketing-related white papers lately, and I ve noticed a lot of them come from the same few companies. Typical 80 20 rule, I know. This is a content summary only. Visit my website for full links, other content, and more!

Update: Consumer-generated reviews

In our February 15 issue, we ran an article on consumer-generated reviews called Consider Your Source. Online review systems are a powerful tool for marketers, as more and more potential customers... This is a content summary only. Visit my website for full links, other content, and more!

St. Louis Cardinals tap into social media for scouting Marketing News Notes

In the spirit of Major League Baseball s upcoming season, a story in last Friday s Wall Street Journal details the St. Louis Cardinals One For The Birds social media campaign. This is a content summary only. Visit my website for full links, other content, and more!

Marketing News

Marketing News Big Trouble in Not-So-Little China - A Closer Look Posted: 05 Mar 2008 11:05 AM CST Several months ago, I was able to score an interview with Tom Doctoroff, CEO of J. Walter Thompson Greater China. Our conversation was so good, we decided to make it the cover story for our March 1... This is a content summary only. Visit my website for full links, other content, and more! You are subscribed to email updates from Marketing News To stop receiving these emails, you may unsubscribe now.

ESOMAR UPDATE - March

You are receiving this e-mail as a Member, past event delegate or customer, or because you opted to join our lists. To modify the frequency and content of our e-mails, please click on Update Profile Email Address at the bottom. Your e-mail address will never be rented, sold or otherwise shared with any third party without your express consent. Please confirm your continued interest in receiving email from us. You may unsubscribe if you no longer wish to receive our emails.

Marketing s new definition - New AMA blog

In the January 15 issue of Marketing News, former editor Lisa M. Keefe wrote about the new definition of marketing, which reads: Marketing is an organizational function and a set of processes for... This is a content summary only. Visit my website for full links, other content, and more!