Marketing News

Marketing News Fuel up on Chrysler s tab Posted: 06 May 2008 01:02 PM CDT In an attempt to drive sales out of a double-digit slide, Chrysler LLC is offering car buyers a gas card that will lock in the price they pay at the pump to 2.99 per gallon for three years. This is a content summary only. Visit my website for full links, other content, and more! You are subscribed to email updates from Marketing News To stop receiving these emails, you may unsubscribe now.

Sites linking to Marketing News

We just wanted to thank readers who have recently linked to the Marketing News blog: This is a content summary only. Visit my website for full links, other content, and more!

White Papers everywhere!

So I ve been reading tons of marketing-related white papers lately, and I ve noticed a lot of them come from the same few companies. Typical 80 20 rule, I know. This is a content summary only. Visit my website for full links, other content, and more!

Update: Consumer-generated reviews

In our February 15 issue, we ran an article on consumer-generated reviews called Consider Your Source. Online review systems are a powerful tool for marketers, as more and more potential customers... This is a content summary only. Visit my website for full links, other content, and more!

February Wrap-Up

Here are some of our best posts from February: This is a content summary only. Visit my website for full links, other content, and more!

10 billion online video views in December 07 Marketing News Notes

In December 2007, American Web users watched more than 10 billion videos online, according to comScore Video Metrix, making it the heaviest month for online video viewing ever. Here s where they... This is a content summary only. Visit my website for full links, other content, and more!

St. Louis Cardinals tap into social media for scouting Marketing News Notes

In the spirit of Major League Baseball s upcoming season, a story in last Friday s Wall Street Journal details the St. Louis Cardinals One For The Birds social media campaign. This is a content summary only. Visit my website for full links, other content, and more!

Social media should demand significant resources from marketers, survey says Marketing News Notes

According to recent survey from TNS Media Intelligence Cymfony, almost 50 of marketers believe social media should be monitored at an executive level, with significant resources thrown at... This is a content summary only. Visit my website for full links, other content, and more!

Big Trouble in Not-So-Little China - A Closer Look

Several months ago, I was able to score an interview with Tom Doctoroff, CEO of J. Walter Thompson Greater China. Our conversation was so good, we decided to make it the cover story for our March 1... This is a content summary only. Visit my website for full links, other content, and more!

Marketing News Issue Preview: March 1, 2008

Our March 1 cover story is an in-depth Q A with J. Walter Thompson Greater China CEO Tom Doctoroff about Chinese consumers and what American marketers need to know to succeed there. Why is so... This is a content summary only. Visit my website for full links, other content, and more!