Triple-Play Marketing, Part 2

Ben Macklin, Senior Analyst

A Second Look at Virtual Worlds

It s all about engagement.

Online Video Ads: Ready to Roll!

Online marketers haven t been so excited since the introduction of animated gifs.

Rich Baby Boomers Are Buying Online

The Me generation is well-off.

New Life Online For Local News

Chris Tolles, CEO of Topix

Marketing the Broadband Triple-Play

Ben Macklin, Senior Analyst

E-Mail Works for Banks and Card Issuers

They are getting better ROI than other industries.

Will UGC and Marketing Mix?

Ads may not be the best tactic.

Another View of Google s Dominance

Looks like DoubleClick was a very savvy buy.

Eyeing Prices as Search Keeps Growing

SEM is chewing on other media budgets.